Hi, I’m Michael Mims.
This is my cover e-letter for The Social Element’s Social Content Director position.
Unconventional, I know. But so is the world of content creation.
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Unconventional, I know. But so is the world of content creation. //
I’m a social media strategist, content creator, and communicator, bringing years of experience as a creative director, designer, photographer, filmmaker, and writer. I’m a Chicagoland native obsessed with the process of ideation + creation + execution.
I would say I’m ambitious creative inspired to tell stories via multiple mediums, reluctant to niche down to one discipline, and excited to explore the depths of collaboration. My objective life values are to be a Curator of Culture, a Catalyst for Change, a Purveyor of Purpose, and a Cultivator of Community.
Outside of work, I love traveling, enjoying new foods and drinks, exploring spirituality and faith, learning how to play guitar, and studying up on the latest social media trend.
I have a degree in Architecture. You read that right, the designing houses and skyscraper kind of Architecture. Why is that relevant?
While my career path changed a bit since, my design-thinking, ability to envision an idea from inception through implementation, and drive to push boundaries and innovate, still remain a part of who I am. I now like to think of myself using my keen skillset in creativity and strategy to architect experiences and community for the digital landscape.
My work experience in social media strategy/management of over 10 years has served various clients from start-up apps, churches, non-profits, well-known health and wellness institutions, local businesses, and thriving entrepreneurs.
Above all, my greatest joy, professionally and personally alike, is building meaningful connections, stewarding environments of diversity, and using creativity and innovation to find solutions. I am a passionate networker and love learning what others are passionate about – a friend to all and an ambitious stranger to nobody.
In considering me for this position, you will discover that I am a hustler (in the legal sense of course). This Social Content Director role appears to be the right mix of passion and vocation. I carry a passion for community, ideation, innovation, and team collaboration. In addition, my curiosity to seek, understand, and learn creates a safe place to engage with people of all kinds. Not only do I believe these aptitudes would make for a great addition to your team, but I am also confident that this will directly translate to your growing innovative social team.
I am confident that I would make a great fit for the culture that you’ve established and continue to exemplify. And even outside of the position goals and objectives listed, I know that I can bring value in various ways to help you uphold The Social Element’s mission and values.
Career Summary
I know this isn’t web 3.0 but hey, it’s better than paper, am I right? 🤷🏻♂️
A highly motivated and result-oriented professional seeking to obtain a challenging position as a Social Media Strategist and Content Creator where my knowledge, experience, and skills will be contributed to the development and growth of the organization, with 10 years of experience in Social Media Marketing, Strategy, and Community Management; with a comprehensive understanding of skills needed, able to provide high-level service and demonstrate outstanding results; with knowledge of Social Media Marketing software and data-driven automated processes, able to maximize engagement and build brand identity and loyalty throughout the customer’s journey; developed long-term business relationships, which caused a significant and measured impact on revenue; confident, flexible, and efficient in the fast-paced multitasking remote environment.
Core Competencies
Content Creation
TikTok & IG Reels
Digital Marketing & Strategy
Organic & Paid Social Strategy
Trend & Viral Forecasting
Creative Direction
Community Management
Photography & Videography
Photo & Video Editing
Design & UX
Brand Development
Copywriting & A/B Testing
Leadership & Communication
Data Analysis & Research
Public Speaking & Teaching
Innovation & Vision Casting
Microsoft Word & Excel
Adobe Photoshop CC
Adobe Illustrator CC
Adobe Premiere CC
Adobe Lightroom CC
WordPress
Hubspot
MyEmma & Mailchimp
Customer Service
Detailed & Organized
Team Training
Adaptability & Agility
Networking
Professional Experience
Hit the + to expand.
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• Growing a personal TikTok page with faith-based content to 134.1K+ followers and 3.5M+ likes.
• Contracting content creator for Compassion International and Bottlecode (startup).
• Working with brands to produce engaging UGC content.
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• Responsible for a brand’s image, experience, and promise.
• Oversee marketing, advertising, design, public relations, and customer service.
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• Oversee all brand direction. Lead creative direction with a team of designers and photographers.
• Manage social media platforms: Facebook, Instagram, Twitter. Strategize communications for book launch, podcast, events, digital content, donor appeals. Creates compelling design and copy to communicate brand values.
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• Offer consult on social media strategy, communications best practices, and digital marketing for all major platforms. Uncover audience insights and craft creative executions to deliver innovative marketing campaigns across social.
• Help shape digital marketing innovation across social platforms. Lead social or communication teams and help scale social to attract new customers, engage existing fans, and increase performance.
• Provide creativity, a strategic mind, and experience implementing targeted and effective brand campaigns across social. Help to improve the brand's overall reputation and drive growth.
• Design logos and branding suites, presentations, business collateral, album artwork, social graphics, and promotional materials. Create story enriching video content for nonprofits and international recording artists, authors, health institutions, and startups.
• Oversee strategy and communication for social media accounts of a startup app, growing over 12K followers on Facebook, 85.6K followers on Instagram, 636K subscribers on YouTube. Create strategy for the Young Adult Ministry of one of America's largest and most influential evangelical megachurches.
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• Oversaw the social media, blog, and email presence of Awana. Created and executed results-driven campaigns and tactics on current and future external audience-facing channels.
• Built, enhanced, and shaped Awana’s social media strategy to support the ministry’s key business and organizational communication strategies and calendar.
• Continuously increased brand awareness and equity, enhancing and strengthening key cross-functional relationships. Organically grew our primary social channels +10.1K FB, +3.3K IG in the first 3 years.
• Led creative direction for Pastor’s Appreciation Month campaign. Co-led a monthly content meeting with key ministry stakeholders. Designed, built, and stewarded a bi-monthly newsletter to an email audience list of approximately 39K.
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• Oversaw and curated content for Instagram, Facebook, Twitter, LinkedIn, and YouTube profiles. Established and maintained consistent voice on social media for both donor and church sales acquisition. Tracked social media analytics and responsible for appropriate KPIs.
• Tracked trending relevant ministry topics and nonprofit opportunities. Presented leadership with partnership opportunities and brand influencers. Created quick turn-around graphics and videos.
• Curated an Awana influencer list for future campaigns, which include Chicago Cub’s, Ben Zobrist and Olympic Gold Medalist, Michelle Carter. Enrolled in Facebook’s nonprofit program and generated over $21,000 in social donations.
• Led strategic efforts for capturing User Generated Content, testimonies, and stories from Awana churches, parents, kids, donors, and alumni.
Numbers don’t lie…
As you know numbers aren’t the most important metric of success; however, I can understand that for consideration of a prospective position in the creator economy, these metrics can assist your decisions.
134.1K
TikTok Followers
3.5M
TikTok Total Likes
1.5M
TikTok Video Views*
5.5K
Instagram Followers
170.0K
Instagram Total Reach**
18.9K
Instagram Interactions**
* Data range: Feb 05 - Apr 05
** Data range: Dec 01 - Dec 31
TikTok Followers
TikTok Gender
Collaborations
I’ve worked with various brands and organizations, spanning multiple niches and industries — premier men’s clothing brands, meditation start-up apps, men’s skincare companies, and leading global nonprofits. I’m always looking forward to learning about what the client does and helping them share your mission. Let’s win together!
